PARSED CONTENT

The web site has the following in the homepage, "Beginning with an idea he had in 1998 he began to make fishing handles for himself, his family and a few friends." We noticed that the web page also stated " Before long he was getting calls asking if he could make handles for others." It also said " Eventually he developed a line of seven handle styles fit to specific types of rods, and paired them with four different woods that performed well and looked great. Just give Archie a call to talk it over. Archies prices start at only 10! Here Archie creates a new handle in his worksho." The header had Archie McCarty as the highest ranking optimized keyword. This keyword is followed by fishing, fishing handles, and custom fishing handles which isn't as urgent as Archie McCarty. The other words archiescustomfishinghandles.com uses is Minnesota. Elgin is included and might not be understood by search crawlers.